This post didn’t go public until early 2019, but the data in it is from the middle of 2018.
It’s common for shared web hosting providers to advertise introductory rates that are far lower than the long-term rates for hosting packages. I figured it would be interesting to try and quantify how big the difference is between the introductory prices and the prices upon renewal.
I couldn’t find a good third-party list of the most-used shared web hosting service, so I created a list of 10 popular web hosts off the top of my head:
I figured that the difference between intro rates and long-term rates might differ between a single provider’s plans, so I pre-committed to relying on the most prominent plan displayed on each provider’s website. If you want to verify my work, the links in the list above all direct to archived copies of the most relevant web page for each company.
Here’s what I found:
|Company||Intro price||Renewal price||Percent difference|
Renewal rates were on average 2.28 times as expensive as introductory rates.
In many cases, the best discounts on the regular rates were only available with long-term plans. For example, Hostgator offered its 60.5% discount with a 36-month billing term, 55% off at 24 months, 33.52% off at 12 months, and no discount with shorter billing cycles.
The data in the table above might understate the difference between the initial rates people get and the long-term rates. As I closed out of a BlueHost page, I received an offer dropping the introductory rate from $3.95/month to $2.65/month. I expect that consumers frequently use coupon codes that lead to rates in the first billing cycle that are even lower than the advertised rates.
It’s worth noting that listed renewal rates might not match what customers purchasing packages today will actually pay for renewals—hosts may change renewal rates in the future. On FatCow’s webpage listing renewal rates, this possibility is mentioned explicitly with a note that “prices are subject to change.”