Definition: An industry where consumers’ confusion limits companies’ incentives to compete on price and product quality.
On Confusopoly.com, I share my research, analysis, and commentary. I focus on the telecommunications industry, but I regularly branch out to write about other third-party evaluators and common evaluation strategies. In the past, I’ve raised concerns about poorly designed scoring systems, methodological issues in surveys, and potential misapplications of probabilistic cost-effectiveness analyses. Articles have touched on topics ranging from college rankings to impact-oriented philanthropy.
- The word “confusopoly” was first coined and defined by Scott Adams in The Dilbert Future, a book I recommend.
My definition is different than the one Scott used. Scott’s definition, which implies more nefarious behavior on the behalf of companies, is below:
“A group of companies with similar products who intentionally confuse customers instead of competing on price.”