Definition: An industry where consumers’ confusion limits companies’ incentives to compete on price and product quality.
On Confusopoly.com, I share my analysis, reviews, and commentary. I focus on telecommunications industries, but I occasionally branch out to write about other third-party evaluators and common evaluation strategies. In the past, I’ve raised concerns about things like poorly designed scoring systems and methodological issues in surveys. Articles have touched on topics ranging from college rankings to impact-oriented philanthropy.
- The word “confusopoly” was first coined and defined by Scott Adams in The Dilbert Future, a book I recommend.
My definition is different than the one Scott used. Scott’s definition, which implies more nefarious behavior on the behalf of companies, is below:
“A group of companies with similar products who intentionally confuse customers instead of competing on price.”